Click on the image above to download my portfolio.
I've created, produced and executed a wide range of print work. Multi-page saddle stitched catalogs, trifold brochures, simple two-sided FSIs, intricate pocket folders, product packaging, newspaper and magazine ROP, direct mail and more. Chances are that if you are thinking of doing it, I've done it.
One of my greatest joys is taking a concept I've created and developing it into a final piece, ready for consumption. I thoroughly enjoy the creative process and finding solutions to the toughest marketing goals.
I am very familiar with the printing process and pride myself in my ability to accurately match the final product to the original concept. I have no problem tackling this on my own, or through the collective work of a team.
From concept to consumption, I know how to make print-based marketing work, and how to keep it on budget.
Plunkett's 75th Anniversary Catalog
For four years I served as the advertising director at Plunkett Home Furnishings. During that time I created countless direct mail catalogs and brochures. In order to stretch the ad budget as far as possible, I became the only person in the advertising department. I personally executed every facet of the ad plan.
From the original concept to production, copywriting, print buying, press oks … I had a hands in every aspect of the job. I even shot room scenes when manufacturer photos were not available and illustrated design options for customizable furnishings. I also applied for co-op and reported on increased foot traffic.
The catalog linked above was made to celebrate Plunkett's 75th Anniversary. The 16-page piece was printed and mailed to both an in-house customer list and a geo-targeted purchased list that I developed.
Silver Mine Subs Creative
Silver Mine Subs (SMS) is a 23-location quick serve restaurant franchise with most of its locations in the West. We created a brand based on 19th and 20th century mining themes and implement nine promotional campaigns per year for SMS.
I have created fresh promotions and concepts and the accompanying creative for each campaign. After presentation to the client, I led the team to translate the concept into a wide range of media including POP, ROP, direct mail, fliers, broadcast and interactive. Click the image to see some samples of past campaigns and one-off print pieces.
Metro Self Storage Creative
Metro Self Storage is a 90-location+ self storage chain with nation-wide operations.
I created yearly campaigns and translated my creative into a wide range of media for every location. From newspaper inserts to ROP, direct mail and door hangers, I personally produced hundreds of elements in a very short time period with complete accuracy. A few of the pieces I created can been seen if you click the image to the left.